Showing posts with label Sneakouture. Show all posts
Showing posts with label Sneakouture. Show all posts

Wednesday, March 5, 2008


I-SAW FEATURED IN NEW BOOK "CUSTOM KICKS"

Just to let everyone know that I-Saw's "Engraviti", hand engraved trainer customisation is being featured in the first ever book on customised sneakers. Called "Custom Kicks" and put together by the great Dutch design partnership MAKI, it's published by Laurence King and will be released some time in May, currently available on pre-release order from Amazon.

There will also be an exhibition, we will keep you posted when we know more....

Tuesday, August 14, 2007

I-SAW ROCK LINCOLNSHIRE!



Friday 10th of August saw the well attended opening of "See It!", Lincolnshire's eclectic groupshow of designer/ makers. Surprising the locals with their edgier but well received contribution was I-Saw, showing one Menswear piece, two Womenswear pieces and a pair of "Engraviti" Dunks. Making an impression on the East Midlands until 23rd of September, at the Roof Gallery, The Hub:National Centre for Craft & Design, in Sleaford, Lincolnshire.

Friday, June 15, 2007

CRIB KICKERS: BABY CUSTOM TRAINERS/ SNEAKERS





We've been meaning to test our footwear customisation skills on a pair of baby shoes for awhile now and when we got this pair of white canvas pumps for our little boy, it was on!! Keeping it nice and simple, clean and graphic, we stuck with adding black ink I-Saw Throw Up designs, in positive and negative repeat. Definately be dropping some more of these in the future, plus any parents with a taste for the original will be able to get a pair done for their little one.

Monday, June 4, 2007

THE BIRTH OF I-SAW ENGRAVITI


This is actually the very first pair of I-Saw customs that we did with the hand engraving techique, before we came up with the term "Engraviti", to describe the process, or "Sneakouture" as a name for all the trainer customisation. They date back to the very beginning of 2004 and people still haven't caught up, see how ahead of the game we are! We had first tried the technique on a few belts and handmade accessories, as far back as 2002 but didn't immediately make the connection to using it for footwear. We then started researching laser cutting, initially more as a technique for use on our clothing fabrics, when we got aproached by a major bootwear company for a collaboration, we thought to ourselves what if it could work on leathers but decided not to let the cat out of the bag, so to speak, until the project was confirmed. Unfortunately that project didn't make it past the first couple of planning meetings, so we still had our plan under wraps. But great minds think alike and great minds with limitless budgets always get there first, obviously, so we were a tad miffed when Nike beat us to the punch, about 6 months later (I guess it was about the end of 2003) when they bought out the first of their laser etched series. This prompted us to perfect our earlier hand done technique which is still to this day mistaken for the work of machines but is in fact all the work of our own fair hands. Incidentally this pair are also going up for sale on our website very shortly.

Thursday, April 26, 2007

WOMENS SNEAKERS

I-SAW ENGRAVITI CUSTOM ADIDAS GAZELLE - THE VINE UP EDITION



The beautiful Premium Leather of the seamless one-piece Limited Edition Adidas Gazelle has been given the I-Saw Engraviti Makeover. Subtler in contrast to the Nike Engraviti Customs, this pair have been embellished with the hand engraved "I-Saw Vine" artwork. The tasteful refinement and smaller sizing of the shoe is aimed at giving the ladies a little slice of the "Engraviti" action.

We felt it was about time we went back to dropping some "Engraviti" skills on some Adidas, as we hadn't done since some of the first pairs and the majority of examples were on Nikes. For a while we've been wanting to introduce a little something for the ladies in the footwear department and seeing as Womens Sneaker/ Trainer Customisation is all too rare a thing: witness the first Engraviti Sneakouture for Women. Hand Engraved on the Adidas Originals Limited Edition Gazelle in seamless leather, that was out last year. The "Vine" pair are currently for sale on our webshop, one-offs in a UK 5.

Wednesday, April 11, 2007

SNEAKOUTURE






The original techniques and high end craft work of our footwear cutomisation has attracted a lot of attention, not least from a number of brands who have wanted to work with us. The 1st pair of trainers we did with our engraving technique which we first used on belts 2 years previous, were a pair of leather antique finish Adidas Stan Smiths, which we created for our "Alphabet Alchemy" installation at Dream Bags Jaguar Shoes in Shoreditch at the beginning of 2004. Hot on the heals of this we created the first custom with this technique in what would become a limited run of Nike Curry Dunk Hi Premiums which were swiftly snapped up by the Sneaker Pimps International travelling custom sneaker exhibition.

Much of the I-Saw Customisation is focused on what we have named "Sneakouture", high end hand crafted Sneaker/Trainer embellishment. Exclusive techniques such as "Engraviti" (hand engraved leather graffiti) have put I-Saw soaring head and shoulders above the competition. This has led to accolades in the worldwide press and commissions from RBK's flagship store in Beveryly Hills, A Life's Rivington Club Trainer Boutique in New York, The Timberland Boot Company's original store in London' East End and most recently as a major part of Nike's Festival of Air.