Friday, June 15, 2007


We just found this fella again, we did him a couple of years back and had him framed up in our booth/ installation space at a few tradeshows. We felt that, with the map charting plans for world domination, he'd be quite at home here at I-Saw The World.


We've been meaning to test our footwear customisation skills on a pair of baby shoes for awhile now and when we got this pair of white canvas pumps for our little boy, it was on!! Keeping it nice and simple, clean and graphic, we stuck with adding black ink I-Saw Throw Up designs, in positive and negative repeat. Definately be dropping some more of these in the future, plus any parents with a taste for the original will be able to get a pair done for their little one.

Monday, June 4, 2007


This is actually the very first pair of I-Saw customs that we did with the hand engraving techique, before we came up with the term "Engraviti", to describe the process, or "Sneakouture" as a name for all the trainer customisation. They date back to the very beginning of 2004 and people still haven't caught up, see how ahead of the game we are! We had first tried the technique on a few belts and handmade accessories, as far back as 2002 but didn't immediately make the connection to using it for footwear. We then started researching laser cutting, initially more as a technique for use on our clothing fabrics, when we got aproached by a major bootwear company for a collaboration, we thought to ourselves what if it could work on leathers but decided not to let the cat out of the bag, so to speak, until the project was confirmed. Unfortunately that project didn't make it past the first couple of planning meetings, so we still had our plan under wraps. But great minds think alike and great minds with limitless budgets always get there first, obviously, so we were a tad miffed when Nike beat us to the punch, about 6 months later (I guess it was about the end of 2003) when they bought out the first of their laser etched series. This prompted us to perfect our earlier hand done technique which is still to this day mistaken for the work of machines but is in fact all the work of our own fair hands. Incidentally this pair are also going up for sale on our website very shortly.