Thursday, April 26, 2007



The beautiful Premium Leather of the seamless one-piece Limited Edition Adidas Gazelle has been given the I-Saw Engraviti Makeover. Subtler in contrast to the Nike Engraviti Customs, this pair have been embellished with the hand engraved "I-Saw Vine" artwork. The tasteful refinement and smaller sizing of the shoe is aimed at giving the ladies a little slice of the "Engraviti" action.

We felt it was about time we went back to dropping some "Engraviti" skills on some Adidas, as we hadn't done since some of the first pairs and the majority of examples were on Nikes. For a while we've been wanting to introduce a little something for the ladies in the footwear department and seeing as Womens Sneaker/ Trainer Customisation is all too rare a thing: witness the first Engraviti Sneakouture for Women. Hand Engraved on the Adidas Originals Limited Edition Gazelle in seamless leather, that was out last year. The "Vine" pair are currently for sale on our webshop, one-offs in a UK 5.

Wednesday, April 25, 2007


Greetings and welcome to Instalment 2 of I-Saw's Incredible Edible Graffiti slot.

We got busy with some straight up Strictly Biscuits, Cookie Crew in effect. "It's all about making dough, Yo!"

Some half baked shit" - 'Unfinished Biscuits'

The final article complete with chocolate and hundreds and thousands fill in. "Biscuits never personal" I.S.A.W

Time for Chum to chow down!!

Wednesday, April 11, 2007


Check EBAY for I-Saw Limited Editions. To link with the grand opening of the I-Saw Curiosity Shop we have a few promotional sales posted up on ebay. Archive pieces from the I-Saw collection which will include samples, one-offs and limited editions.

So if you want something original get on EBAY and not only grab yourself a bargain but an original art peice from the I-Saw Collections.


This month sees the arrival of the I-Saw Curiosity Shop online store, for Fashion, Customisation, Sneakers, Art, Toys and the undefined curios. If you have not checked it out yet, its worth a look as you never know what you might find!

Heres just a few items to tempt your curiosity.


Paying homage to us starting our blog arising Easter time, we decided to do a little confectionary sculpture. Hope you enjoy our homemade I-Saw logo character, who's name is Seemore, and his missus who's name is Bemore, soon to start in their own blog. He is made of icing and she is white and dark chocolate truffle mixture. We also created an icing version of our I-Saw Throw Up lettering motif.

This is just the tip of the Iced Battendburg, so watch this space as we will being doing a regular "Edible Grafitti" slot.


I-Saw were part of Nike's Festival of Air exhibition at Nike Town, London where they exhibited three pairs of specially prepared Air Max 1's, also performing a live 'Engraviti' customisation demonstration. Taking the original year of release, 1987, as the theme, the immortalisation of the three definative Hip Hop album releases of that year became the focus for the applications. Hence the creation of a "Eric B & Rakim- Paid In Full" pair, a "Boogie Down Productions- Criminal Minded" pair and a "Public Enemy- Yo! Bumrush The Show" pair. A much applauded contribution to the show, at the opening their praise was sung especially from Musos in attendance, such as Nelle Hooper, Dizzee Rascal and The Herbaliser's Ollie Teeba.
See, for more on I-Saw "Sneakouture" and "Engraviti" trainer customisation.


The original techniques and high end craft work of our footwear cutomisation has attracted a lot of attention, not least from a number of brands who have wanted to work with us. The 1st pair of trainers we did with our engraving technique which we first used on belts 2 years previous, were a pair of leather antique finish Adidas Stan Smiths, which we created for our "Alphabet Alchemy" installation at Dream Bags Jaguar Shoes in Shoreditch at the beginning of 2004. Hot on the heals of this we created the first custom with this technique in what would become a limited run of Nike Curry Dunk Hi Premiums which were swiftly snapped up by the Sneaker Pimps International travelling custom sneaker exhibition.

Much of the I-Saw Customisation is focused on what we have named "Sneakouture", high end hand crafted Sneaker/Trainer embellishment. Exclusive techniques such as "Engraviti" (hand engraved leather graffiti) have put I-Saw soaring head and shoulders above the competition. This has led to accolades in the worldwide press and commissions from RBK's flagship store in Beveryly Hills, A Life's Rivington Club Trainer Boutique in New York, The Timberland Boot Company's original store in London' East End and most recently as a major part of Nike's Festival of Air.


I-Saw grew out of creating customised one off peices and is still very much active in this area. As enthusiasts of recycling and all things enviro-friendly we love breathing new life into older items, or just creating with work of such time invested craftsmanship that the items demand to be loved and treasured for life. We aim for a timeless quality that is an antidote to the throwaway nature of most modern products. Aside from the "Sneakouture" element we also customise just about everything else that people request. Some quality leather items can also receive the "Engraviti' treatment, which can be seen on much of our trainer work but we also draw, paint, dye, embroider, applique, quilt and even bead on the right item, for the right price.


In December 2005 Chum 101 brought to life two of the best loved personalities from the UK's 2000AD Science Fiction comic. Created in 3D for the first time these large scale soft sculptures of the characters DR & Quinch were hand made, complete with I-Saw Print costumes, for the Zarjaz 2000AD Exhibition. In his own words " I'd decided, if I was going up against so many other artists/ designers in such a big group show, then I'd better go into battle mode and come with something a bit extra special. 2000AD was one of my first loves, so it meant a lot to do this and by choosing this way of working it was only ever gonna be a choice between a handful of characters from the comic's history who had the necessary funky cartoon edge. After toying with the idea of Ace Trucking Co, I was like no it's gotta be the these guys."

The attitude of the original troublesome, alien punk JD duo lent itself to the graffiti character style interpretation and the soft sculpture plush medium so well that the head of 2000AD Tharg himself (AKA Pat Mills) expressed an immediate interest in a production of soft toy versions, watch this space.


Over the years we've enjoyed creating 3D sculptural versions of our logo and logo mascot characters out of different materials. Here you can see a snowman version and a sandcastle version, which we created in the outdoor sandpit beach area at Bread and Butter Trade Show in Berlin which we named "Brand in the Sand".

Monday, April 9, 2007


The way we see it is we don't want our thinking to be fenced in, so we are burning down the dividing lines, up rooting the boundary walls and we believe this is the way for the modern day creative.

We are just as at home expressing ourselves through a spraycan, as a sewing machine, or with carving and engraving tools, through the medium of Fashion, Sculpture, Graffiti or tradtional Folk Art handicrafts.

We've been meaning to start blogging for a while now so we have an archive of stuff to share with you before we catch up with the present. What you will see here is the stuff we make and create, illustrating our mission to share the world with you through our eyes.