Wednesday, April 11, 2007


I-Saw were part of Nike's Festival of Air exhibition at Nike Town, London where they exhibited three pairs of specially prepared Air Max 1's, also performing a live 'Engraviti' customisation demonstration. Taking the original year of release, 1987, as the theme, the immortalisation of the three definative Hip Hop album releases of that year became the focus for the applications. Hence the creation of a "Eric B & Rakim- Paid In Full" pair, a "Boogie Down Productions- Criminal Minded" pair and a "Public Enemy- Yo! Bumrush The Show" pair. A much applauded contribution to the show, at the opening their praise was sung especially from Musos in attendance, such as Nelle Hooper, Dizzee Rascal and The Herbaliser's Ollie Teeba.
See, for more on I-Saw "Sneakouture" and "Engraviti" trainer customisation.

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