Wednesday, April 11, 2007
The original techniques and high end craft work of our footwear cutomisation has attracted a lot of attention, not least from a number of brands who have wanted to work with us. The 1st pair of trainers we did with our engraving technique which we first used on belts 2 years previous, were a pair of leather antique finish Adidas Stan Smiths, which we created for our "Alphabet Alchemy" installation at Dream Bags Jaguar Shoes in Shoreditch at the beginning of 2004. Hot on the heals of this we created the first custom with this technique in what would become a limited run of Nike Curry Dunk Hi Premiums which were swiftly snapped up by the Sneaker Pimps International travelling custom sneaker exhibition.
Much of the I-Saw Customisation is focused on what we have named "Sneakouture", high end hand crafted Sneaker/Trainer embellishment. Exclusive techniques such as "Engraviti" (hand engraved leather graffiti) have put I-Saw soaring head and shoulders above the competition. This has led to accolades in the worldwide press and commissions from RBK's flagship store in Beveryly Hills, A Life's Rivington Club Trainer Boutique in New York, The Timberland Boot Company's original store in London' East End and most recently as a major part of Nike's Festival of Air.